The Bumper Sticker Phenomenon

Have you ever experienced being stuck in traffic when suddenly your eyes wander to a colourful posting on the car in front of you? After reading it, you cannot help but smile in amusement or feel curiosity for some time. That is the usual effect of bumper stickers when people take a look at them. Hence, bumper stickers are a favoured medium for advertising.

This method has been one of the most effective means to promote a product. These colourful, catchy, and humorous ads are appealing to the public because they are attractive and short; therefore, they are easy to remember. Bumper stickers are also convenient for advertiser since they are easy to post, affordable, and can easily be reproduced in bulk. Just think of the audience that bumper stickers can reach if you were able to stick one of your ads on every car in your town.

Politicians have long used these items as campaign paraphernalia, because many voters can be influenced by the number of bumper stickers of the candidate they see on cars and other places. Due to its effectiveness in political campaigns, businesses have started to use bumper stickers to advertise their services or products to a wider audience. Compared to billboards, TV and radio commercials, and other printed ads, bumper stickers last longer due to the material used. They are typically made of a tough adhesive on the back and strong vinyl on the printable side which gives the stickers their longevity.

Usually, a professional corporate design company is hired to produce the best stickers. So, the next time you are looking for cost-efficient and effective advertising, think of bumper stickers.