Our marketing has helped clients increase their turnover anywhere from 15% to 300%, trounce their competitors and take new products from zero to hundreds of thousands of dollars in revenues.

Our signature programme works in two streams.

Short-term Activities: Fast Results...

The first stream is all about short-term gains. We conduct a thorough audit of your marketing systems, processes, marketing assets and opportunities.

We identify immediate improvements that can produce short-term and mid-term results for you.

For instance, we might identify simple adjustments to your website, advertising and sales activity that will generate more revenues with little or no increase in spending.

We find there are always simple changes that can be made up-front to start delivering a better return on investment.

Long-Term Activities: Lasting Results...

The second stream makes powerful and lasting changes to your company's marketing.

It concentrates on deriving a powerful and unique offer to take to your market, and finding new ways of acquiring and retaining more customers.

If we take a so-so message to market for you, we are tackling only one side of the multiplying effect available to you... the 'action'.  The other side is the 'strategy', or the message.

If you take a stronger message to market, the dollars that get spent on promoting it will work harder and earn more for you than they otherwise would.

The way we arrive at that core message is to create a USP

Three Key Ingredients

The three key ingredients we need are market intelligence, competitor intelligence and client intelligence.

Market Intelligence is where we observe, interview and survey a sample of your market to find out what they want, don't want, and how they value a company like yours.

Competitor Intelligence is where we find out what kinds of sales and marketing messages and activities your competitors are engaging in.

And Client Intelligence is where we learn about you, your own strengths and weaknesses, and what obstacles and opportunities we need to address in our marketing plan.

When we have these 3 ingredients, we can suddenly answer a simple but powerful question...

What does your market want... which your competitors are failing to adequately address... and which you could deliver?

From that answer, we can derive the right core offer for you to take to your market.

Detailed Marketing Plan

Then we take your new positioning and create a detailed, step-by-step and budgeted Marketing Plan.

It spells out all the activities we recommend to acquire new customers, retain existing ones longer and to earn more from all of them.

That plan is something you could take and begin to work with, yourself.

But typically at that point we swap roles from strategists to action implementers...

We run it, and then teach you how to run it