Introduction
The landscape of digital marketing is undergoing its most significant transformation since the advent of Google. As AI-powered search engines like ChatGPT, Perplexity, Google’s AI Overviews, and Claude reshape how users discover information, businesses across Western Australia are facing a new challenge: how do you get your brand mentioned in AI-generated responses?
Enter Generative Engine Optimisation (GEO), the next evolution beyond traditional SEO. Whilst SEO focused on ranking positions on search engine results pages, GEO is about becoming the source that AI engines cite, reference, and recommend. For WA businesses, this shift represents both a challenge and an opportunity to get ahead of the curve.
Western Australia, particularly Perth, has emerged as an unexpected hub for AI-powered marketing innovation. The state’s tech-savvy digital agencies have quickly adapted to this new paradigm, developing sophisticated strategies to ensure their clients appear in AI-generated responses across multiple platforms.
We’ve evaluated dozens of agencies across Western Australia based on their GEO expertise, track record with AI optimisation, technical capabilities, client results, and innovative approaches to this emerging field. Here are our top 10 rankings for 2025.
What is Generative Engine Optimisation?
Before diving into our rankings, it’s crucial to understand what sets GEO apart from traditional SEO. Generative Engine Optimisation is the practice of optimising your digital presence to be cited, referenced, and recommended by AI-powered search engines and chatbots.
Unlike traditional search engines that return lists of links, generative AI engines synthesise information from multiple sources to provide direct answers. The goal of GEO isn’t to rank number one on a results page; it’s to become an authoritative source that these AI systems trust and cite when responding to user queries.
Key GEO tactics include citation optimisation, creating AI-friendly structured content, building authoritative backlink profiles, implementing advanced schema markup, and establishing your brand as a credible source in your industry. The agencies that excel in this space understand not just how AI engines retrieve information, but how they evaluate source credibility and determine which content to surface.
For Western Australian businesses, early adoption of GEO strategies in 2025 could mean the difference between being mentioned by AI assistants that millions of users rely on daily, or being invisible in this new search paradigm.
Our Ranking Methodology
Our evaluation process examined each agency across multiple criteria to ensure a comprehensive assessment. We analysed their technical expertise in AI and large language models, their track record with measurable GEO results, the sophistication of their content strategy approaches, their analytics and measurement capabilities, innovation and thought leadership in the GEO space, and verified client testimonials and case studies.
We gave particular weight to agencies that could demonstrate actual results in getting clients mentioned in AI-generated responses, as well as those showing deep understanding of how different AI platforms evaluate and cite sources. Western Australia’s GEO landscape is still emerging, making genuine expertise relatively rare and highly valuable.
The Top 10 GEO Agencies in Western Australia
1. Pitch Black (Our Top Pick)
Pitch Black has rapidly established itself as Western Australia’s premier AI SEO and GEO specialist. With a perfect 5.0 rating from 17 reviews, they’ve positioned themselves specifically around getting businesses mentioned in ChatGPT and other AI chat interfaces.
Core GEO Services: AI citation optimisation, ChatGPT visibility strategies, AI Overviews optimisation, measurable traffic generation from AI platforms
What Sets Them Apart: Pitch Black appears to be one of the few Australian agencies built specifically around GEO from the ground up, rather than pivoting from traditional SEO. Their focus on measurable traffic from AI sources demonstrates a results-oriented approach that goes beyond vanity metrics.
Best For: Businesses serious about establishing early dominance in AI search results and those wanting specialised GEO expertise rather than general digital marketing.
2. Optidan AI
Optidan AI brings a sophisticated approach to what they call “Agentic AI SEO” with a particular focus on ecommerce strategies. Their messaging targets CMOs, marketing managers, and ecommerce strategists who’ve invested heavily in traditional SEO but aren’t seeing the returns they expected.
Core GEO Services: Agentic AI SEO, ecommerce-focused AI optimisation, high-performance search strategies, competitive AI visibility
What Sets Them Apart: Their focus on agentic AI (AI systems that can take actions autonomously) suggests they’re thinking beyond current GEO practices to where the technology is heading. Their ecommerce specialisation makes them particularly valuable for online retailers.
Best For: Ecommerce businesses and online retailers looking for cutting-edge AI optimisation strategies, particularly those frustrated with traditional SEO returns.
3. Perth Metro SEO
Perth Metro SEO has evolved from local SEO specialisation into AI-powered search optimisation. Their expertise in Google Business Profile optimisation positions them well for local businesses navigating the shift to AI-driven local search results.
Core GEO Services: AI SEO for local businesses, Google AI Overviews optimisation, local citation building, Google Business Profile optimisation
What Sets Them Apart: Their deep local SEO background combined with AI capabilities makes them uniquely positioned for WA businesses that rely on local search visibility. They understand both the traditional and AI-powered local search landscape.
Best For: Local Perth businesses, service providers, and brick-and-mortar retailers wanting to maintain visibility as local search becomes increasingly AI-driven.
4. Freelance SEO Perth
Operating with the agility of a specialised consultant, Freelance SEO Perth has quickly adapted to the AI search revolution. Their focus on Google AI Overviews demonstrates awareness of how traditional search engines are incorporating generative AI.
Core GEO Services: AI SEO strategies, Google AI Overviews optimisation, local business AI visibility, expert consultation
What Sets Them Apart: The freelance model offers personalised attention and often faster implementation than larger agencies. Their expertise in Google AI Overviews specifically addresses one of the most immediate challenges facing businesses in 2025.
Best For: Small to medium businesses wanting personalised service and direct access to an AI SEO expert without agency overhead.
5. StudioHawk Perth
As an award-winning SEO agency with national reach, StudioHawk’s Perth office brings enterprise-level expertise to the WA market. Their established reputation in traditional SEO provides a strong foundation for their AI optimisation services.
Core GEO Services: Tailored AI search campaigns, organic visibility optimisation, traffic generation, lead generation strategies
What Sets Them Apart: StudioHawk’s track record and award-winning status bring credibility and proven processes. Their campaigns are highly tailored rather than templated, suggesting sophisticated understanding of different business needs.
Best For: Established businesses and enterprises wanting the security of working with an award-winning agency that combines traditional SEO expertise with emerging AI strategies.
6. Webology World Australia
Webology World positions itself as a comprehensive digital agency with AI capabilities woven throughout their service offering. Their bold claim of being “the last Australian digital agency you will ever need” suggests confidence in their full-service approach.
Core GEO Services: AI-enhanced digital marketing, lead generation, comprehensive SEO services, integrated digital strategies
What Sets Them Apart: Their full-service approach means GEO strategies can be integrated with broader digital marketing efforts including paid advertising, content marketing, and web development.
Best For: Businesses looking for an integrated approach where GEO works alongside other digital marketing channels rather than in isolation.
7. MyTivo
MyTivo specialises in paid and organic campaigns across multiple platforms, with growing expertise in AI-enhanced targeting and optimisation. Their multi-platform approach ensures consistent visibility across traditional and emerging channels.
Core GEO Services: AI-enhanced organic campaigns, multi-platform optimisation, audience targeting, integrated paid and organic strategies
What Sets Them Apart: Their expertise across Facebook, Instagram, Google Ads, YouTube, and LinkedIn provides a holistic view of how AI is transforming each platform’s algorithm and discovery mechanisms.
Best For: Businesses running multi-channel campaigns who want AI optimisation across both paid and organic strategies.
8.DesignRush
Featured prominently on DesignRush as a premier Perth SEO agency, SEO Perth Experts has built a reputation for delivering tangible results. Their traditional SEO foundation provides depth as they expand into AI optimisation.
Core GEO Services: Impactful SEO solutions, AI-enhanced search strategies, results-driven campaigns
What Sets Them Apart: Their premier status in industry directories and solid rating suggests consistent delivery and client satisfaction. They bring established processes and proven methodologies to emerging GEO challenges.
Best For: Risk-averse businesses wanting to work with an established agency with verified credentials and industry recognition.
9. Website By Design
Website By Design bridges the gap between stunning design and technical execution, with growing capabilities in AI-optimised website development. Their focus on execution ensures that GEO strategies are properly implemented at the technical level.
Core GEO Services: AI-optimised website development, technical SEO implementation, structured data integration, design and development alignment
What Sets Them Apart: Their emphasis on flawless technical execution means that GEO strategies aren’t just planned but properly implemented in website architecture, structured data, and content delivery.
Best For: Businesses undergoing website redesigns or builds who want GEO principles embedded from the ground up rather than retrofitted.
10. Flux CMS
Flux CMS brings unique value through their content management system expertise, which is increasingly important as GEO requires regular content updates, structured data management, and technical optimisation capabilities.
Core GEO Services: CMS optimisation for AI search, content structure consultation, technical implementation guidance, platform comparisons
What Sets Them Apart: Their deep CMS knowledge ensures that your content management platform is configured to support GEO requirements, from schema markup to content structure to update workflows.
Best For: Businesses concerned about whether their CMS can support AI optimisation requirements, or those choosing a new platform with GEO in mind.
Key Trends in Western Australian GEO
Western Australia’s GEO landscape is evolving rapidly, with several distinctive trends emerging in 2025. The concentration of AI SEO expertise in Perth suggests the city is punching above its weight in this emerging field, possibly due to its tech-savvy business community and willingness to adopt new strategies early.
Local businesses are particularly focused on AI-powered local search, recognising that Google AI Overviews and other AI assistants are increasingly answering location-based queries. This has created strong demand for agencies that understand both local SEO fundamentals and AI optimisation techniques.
Ecommerce businesses across WA are investing heavily in GEO, understanding that product recommendations from AI assistants could become a primary discovery mechanism. Agencies specialising in ecommerce AI optimisation are seeing particularly strong growth.
There’s also a noticeable shift from purely traffic-focused metrics to citation and mention tracking. Forward-thinking WA agencies are developing new analytics approaches to measure visibility in AI-generated responses, moving beyond traditional ranking and traffic reports.
How to Choose the Right GEO Agency
Selecting the right GEO agency requires asking questions that go beyond traditional SEO evaluation. Start by asking agencies to demonstrate actual results in getting clients mentioned in AI-generated responses. Request specific examples and metrics, not just claims of expertise.
Enquire about their understanding of different AI platforms. A quality GEO agency should be able to discuss the differences between how ChatGPT, Perplexity, Google AI Overviews, and Claude evaluate and cite sources. One-size-fits-all approaches are a red flag.
Ask about their content strategy specifically for AI consumption. GEO requires different content structures and formats than traditional SEO. Agencies should be able to articulate clear strategies for creating AI-friendly content that maintains value for human readers.
Discuss their measurement and reporting capabilities. GEO metrics are still evolving, but good agencies should have systems for tracking AI citations, mentions in generated responses, and traffic from AI platforms. If they only offer traditional SEO metrics, they may not have genuine GEO expertise.
Budget considerations vary widely, but expect GEO services to command premium pricing in 2025 due to the specialised expertise required. However, early investment may provide first-mover advantages as this field is still emerging. Timeline expectations should be realistic; building authority with AI systems takes time, typically 3-6 months before seeing consistent results.
Be wary of agencies making guarantees about specific AI placements or using outdated “black hat” SEO tactics repackaged as GEO. The fundamentals of GEO are about building genuine authority and creating quality content, not gaming systems.
Conclusion
Western Australia’s digital marketing landscape is at an inflection point. The agencies listed in these rankings represent the state’s leading edge in adapting to an AI-powered search future. From Perth’s concentrated expertise to specialists serving businesses across the state, WA has surprising depth in this emerging field.
The shift from traditional SEO to GEO isn’t optional for businesses that want to maintain digital visibility. As more users turn to AI assistants for information, recommendations, and decision support, brands that aren’t optimised for these platforms will simply disappear from consideration.
The good news for WA businesses is that local expertise is readily available, and the state’s agencies are innovating rapidly in this space. Whether you’re a local service provider, ecommerce retailer, or enterprise-level organisation, there’s an agency on this list with the capabilities to help you navigate this transition.
The question isn’t whether to invest in GEO, but how quickly you can establish your presence in this new paradigm. The agencies leading Western Australia’s GEO revolution are ready to help you make that transition.
Ready to get your business mentioned in AI search results? Explore the agencies in our rankings and start a conversation about your GEO strategy today. The AI search revolution is happening now, and early adopters will reap the greatest rewards.